Mid-20s Malaise

Struggling against the inevitable since 1986!

Ugens Sang: The Sound of Arrows – Nova

The Sound of Arrows make my heart sing. The Swedish duo are like Pet Shop Boys without the snarkiness. Now, I love me some sarcasm and wit, but The Sound of Arrows simply make joyful, uplifting electropop. Their debut single, M.A.G.I.C., was – if you’ll excuse me going to the most obvious place – magical, all glockenspiels and children’s choirs. Follow-up single Into The Clouds was an absolute corker, a dreamer’s anthem of rising above yourself and your circumstances. I have fond memories of walking through my then-new home of North Kensington in London with this song on repeat – the perfect soundtrack for a boy who felt his life was about to take flight in the most extraordinary way.

(Ha! I’d love to go back in time and mock that boy and his dreams.)

I love the band’s unique visual style: silhouettes and fantasy landscapes, it matches the “epic twee” sound of their music.

Anyway, the band have been silent for close to two years now (excepting a Lady Gaga remix that I prefer to the original) and it’s destroyed me. Finally, this song has been released. It didn’t grab me like their other two songs, but it’s still wonderful: a euphoric track, with the beats pushed up further in the mix and the odd but welcome addition of trance synths.

It’s a stupid and outdated strange way to release a song, though: the video debuted on Popjustice this week (unusual in itself – most bands these days release a song and wait a few weeks to unveil the video) and the single isn’t to be released for more than two months. That’s silly. We live in the information age. The Sound of Arrows can count on me to throw them all my money at the time and place of their choosing, but I imagine most people would take a video rip of the song and forget about it by the time legal purchase came around.


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